
The European Golf DP World Tour and banking giant HSBC have signed an agreement for the bank to remain title partner of the 2024 HSBC Championship in Abu Dhabi.
Yesterday's announcement further expands a partnership between the two organizations that began in 2011.
Jonathan Castleman, Global Head of Brand at HSBC, said: “We are delighted to continue our partnership with the Abu Dhabi Sports Council and DP World Tour as the HSBC Abu Dhabi Championship returns to Yas Island for the third consecutive year. Maintain long-term relationships.
“The new format of the DP World Tour Play-offs brings the tournament into a new era and HSBC has been supporting growth ambitions and opportunities across the UAE since first operating here 75 years ago.”
Max Hamilton, Group Commercial Director, DP World Tour, added: “HSBC’s excellence in partnership activation, honed through many years of support for the game of golf, is instrumental in building the Championship into played a key role in becoming what it is today.
“With world-class golfers once again descending on Yas Links, the event will further enhance its profile with the addition of the DP World Tour Play-offs in November.”
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By Global Data
The 19th Abu Dhabi HSBC Championship will be held from November 7 to 10 this year at Yas Links on Yas Island, Abu Dhabi, United Arab Emirates.
The top 70 players in the Race to Dubai rankings will participate in the competition, and the top 50 players at the end of the competition will qualify for the end-of-season DP World Tour Championship in Dubai.
Earlier this month, the DP World Tour entered into a new partnership with digital communications and graphics company Clere Golf until the end of the 2026 season.
As part of the agreement, Clere Golf will become the official yardage book supplier to the DP World Tour.
The DP World Tour has secured a number of sponsors in recent months, including a deal with whiskey brand Buffalo Trace Distillery to become its first new official marketing partner as part of a restructure of its commercial operations to coincide with PGA Tour.
The tour's other recent business ventures include signing a deal with fashion and lifestyle brand J. Lindeberg to become its official apparel supplier, and renewing its long-term partnership with golf cart manufacturer Club Car earlier this year.
Max Hamilton, commercial director of the DP World Tour Group, recently revealed in an interview with Sportcal (GlobalData Sport) that by the end of this year, the organization’s sponsorship revenue will increase by 100% compared to the pre-epidemic level in 2019.