DP World Tour and J. Lindeberg are pleased to announce an exclusive multi-year partnership that will see the global fashion and lifestyle brand become the Official Apparel Supplier of the DP World Tour.
The announcement marks a significant expansion of J.Lindeberg's presence in the golf community and a deepening of its commitment to the game. Founded in 1996, the renowned Swedish apparel brand bridges the worlds of sport and fashion, combining sophistication with contemporary style, performance and comfort for the modern active lifestyle.
The DP World Tour is golf’s global tour with 44 tournaments in 24 countries, attracting top talent from around the world, and the partnership will significantly enhance the on- and off-course experience for staff, fans and J.Lindeberg ambassadors such as DP World Tour players Viktor Hovland and Matt Wallace.
Today’s announcement also means J.Lindeberg will become the official outfitter for two of the Tour’s most iconic Rolex Series events in 2024 – the Genesis Scottish Open at the Renaissance Club in North Berwick (July 10-14); and the BMW PGA Championship at the Wentworth Club in Virginia Water (September 17-22).
As part of this exclusive partnership, J.Lindeberg will not only equip DP World Tour staff with a range of custom products specifically designed to fit their active and well-travelled lifestyles, but will also extend its unique signature style and innovative sportswear to the golf community, who can shop the tournament-branded J.Lindeberg collection at these select events.
Commenting on the partnership, Hans-Christian Meyer, CEO of J.Lindeberg, said: “We are very proud to be working with the DP World Tour, a prestigious organization that embodies excellence and innovation in golf – qualities that J.Lindeberg stands for and always hopes to promote.
“We are particularly excited to outfit the Tour's dedicated crews, ensuring they look great while showcasing the Tour's professionalism. Throughout the 2024 season, the Genesis Scottish Open and BMW PGA Championship provide great touchpoints for us to showcase our latest collections and designs centered around unique functionality and forward-thinking style.”
Guy Kinnings, CEO of the DP World Tour, added: “Golf has never been more popular and this extends to the premium lifestyle brands that are flocking to the sport. J.Lindeberg has been leading this trend for decades with a product range that perfectly blends sport and fashion. We are delighted to have such a brand as our Official Apparel Supplier. Not only will our crews be wearing J.Lindeberg apparel as they travel the world, but we will also be offering fans the opportunity to purchase their products online and at select events each season.”
