The partnership will see the BMW Australian PGA Championship, one of Australian golf’s two major tournaments, join BMW’s array of high-end global tours, alongside the DP World Tour’s BMW PGA Championship at Wentworth, the BMW International Open in Munich, the PGA Tour’s penultimate playoff tournament – the BMW Championship – and the BMW Women’s Championship on the LPGA Tour.
The BMW Australian PGA Championship, held at the Royal Queensland Golf Club from November 21 to 24 this year, is one of the premier championships on the Australian sporting calendar, attracting record crowds for its vibrant party holes and exciting golf, with Min-woo Lee winning the 2023 title in unique style.
Thanks to a joint sanctioning agreement between the Challenger Australian PGA Tour and the DP World Tour, this year’s BMW Australian PGA Championship will once again feature a world-class field, pitting Australia’s best professionals against the best international players.
Same competition, new title partner 😎@bmwau | #PGAaunt pic.twitter.com/qnOLsYOa2e
— Professional Golfers' Association of Australia (@PGAofAustralia) July 1, 2024
It will once again be the DP World Tour season opener and the fourth consecutive year the tournament will be held at Royal Queensland, the site of the 2032 Olympic golf tournament.
Lee Min-woo, one of the world's rising golf stars, has confirmed she will return to defend her title.
PGA of Australia chief executive Gavin Kirkman said the partnership had the potential to take the championship to the next level, with BMW’s commitment to excellence and innovation.
“We are delighted to welcome BMW as title partner of the Australian PGA Championship,” said Kirkman.
“BMW has had a huge impact on the sport of golf and the PGA Championship in Australia over the years and this title partnership takes its commitment to a new level.
“The company’s commitment to excellence and innovation aligns perfectly with our values, and we are confident that this partnership will contribute to the continued success and growth of the tournament.”
BMW Australia CEO Wolfgang Buechel said: “BMW has been involved in golf around the world for more than 40 years and we are delighted to continue our partnership with the PGA of Australia to host such a prestigious Australian Championship and welcome back great Australian talent for the first major event of the season.
“From the United States through Europe to Asia and Australia, in all major markets around the world, wherever golf is played, you’ll find BMW.
“This is BMW’s first golf title partnership in the Southern Hemisphere and builds on our existing relationships as the Official Automotive Partner of the PGA of America, Golf Australia and Golf Western Australia.
“By partnering with the PGA, BMW will create captivating experiences across Australia that combine future-defining innovation with a sustainable society and a desire to grow together, creating unforgettable memories and moments.
“The BMW Australian PGA Championship will be a great platform to promote our electric future with a range of BMW all-electric vehicles on display at the Royal Queensland Raceway.”
Guy Kinnings, CEO of the DP World Tour, added: “We are delighted to have BMW as title partner of the Australian PGA Championship. Over the past 35 years the DP World Tour has developed an extremely close partnership which continues to bring tremendous value to BMW’s involvement in the global sport.
“Through this partnership in Australia, a truly iconic brand and an iconic golf tournament come together, loved by golf fans and players around the world. The BMW brand stands for luxury, innovation and sport – all values that align very well with our own, and both the DP World Tour and the PGA of Australia benefit greatly from working with such a respected partner in the sport of golf.”
In addition to becoming title partner of the BMW Australian PGA Championship, BMW is committed to supporting the future of professional golf in Australia through its existing Australian Golf Partnership with the PGA of Australia and Golf Australia, which covers the wider Challenger Australian PGA Tour, the Australian WPGA Tour and the Australian Open.
The company also currently has partnerships with LPGA Tour star Grace Kim and DP World Tour player Elvis Smylie.
BMW Australian PGA Championship tickets are now on sale via Ticketing Company
